Kinue is a key worker in the bedclothes corner of the established department store Echizen-ya. She sacrifices her looks and her sense of fashion for her belief: "it's the inside that counts, not the outside." Her whole world changes however, when she is transferred to the women's clothing corner. Kinue's new workplace was one full of fashion-elites, run by manager Jimbo, who had once worked in France!
Jimbo assures to Kinue that: "the inside is reflected on the outside, therefore the outside says everything about a person."